Visiting the deli is one of the best parts of going to a grocery store. It’s important that the deli in your store has everything it needs to succeed. Statistics show that 82% of shoppers make their purchasing decisions while inside of a store. It makes sense that you’ll want to do all you can to ensure shoppers decide to visit your deli department. Here are five items every successful deli needs.
- Tag Wheels
Tag wheels are one of the most popular deli meat signs available. You can utilize the tag wheels to change prices in an instant. Certain items may require special meat price tags. Tag wheels are great examples of attention grabbing and informative deli meat signs. Deli managers know that meat prices are almost constantly changing. Having tag wheels allows employees to easily keep customers informed of any price changes. The last you want to have are angry customers that weren’t informed of changing prices.
- Spacious Display Cases
In 2014, a study from Mass Merchant found that 16% of impulse purchases were due to a something noticed while viewing retail displays. You’ll want to ensure your deli department has more than enough space to display all meats available. Displaying all meats clearly ensure you grab the attention and tastes of every possible customer in your store. Having enough retail space allows you to include special sections for discount or sale deli items.
- Great Deli Signage
You’ll want every customer in your store to clearly find the deli. It’s important to include a sign that represents your store while not blending into the background. You’ll want a deli sign to be easy to see from multiple areas within the store. It’s common to place deli signage high on a wall, allowing all customers to see it from any area in the store. A metal free standing design for deli signage is great for adding a modern look on a classic establishment.
- Deli Meat Signs
You’ve heard about tag wheels. There are many other types of deli meat signs you can utilize for your deli. After your deli department receives pricing information, they can write them on a chalkboard. Many delis use chalkboard signs as an easy to display information concerning current specials. Multiple studies find that merchandise with a sign outsold products without signage by 20%. Other popular types of deli meat signs include blank tags for writing or printing.
- Plenty of Backup Supplies
Every successful deli needs to be prepared for anything. It’s important you ensure employees regularly keep up with inventory. You’ll want to have several backup meat cutters, in the event of malfunctioning equipment. It’s best to have more than enough signs, ensuring customers know accurate price information.
In summary, there are several important things every successful deli needs. Tag wheels work well to easily allow for prices to be changed. It’s important that a deli have spacious display cases to display every item. Keeping certain meats stored in the back could mean missing out on major sales opportunities. You’ll want to have plenty of backup supplies available, including deli meat signs. It’s important that every aspect of your grocery store is looking great, including the deli department.